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You might expect the man behind photolibrary.com to be a hardnosed businessman who trampled his way to the front of the pack to buy the world’s most obvious domain name for a photography distributor. But Tim Moore is a mild-mannered Australian who simply followed his instinct and took his small photographic library online in 1995 [...]
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The 2010/11 summer was a big one for tourism in Australia. Despite flooding in various parts of the country and a rising Australian dollar, we secured a visit from US talk show queen Oprah Winfrey, populated summer music festivals, brought in crowds for Sydney’s New Year’s Eve and kept them for Sydney Festival. Not to [...]
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Whether you’re a domestic business looking to go international or a ‘born global’ exporter, your approach to establishing your brand overseas should be the same. “There’s no magic wand you can wave, you go through the same process finding your target customers in any market,” says brand strategist Hamish Chadwick, principal of Image Substation. A [...]
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Wine Australia is wooing export markets by awarding seven students in key export destinations scholarships to explore Australian wine regions. The scholarships will enable students from Canada, the United States of America, Germany, Ireland, Hong Kong and China to learn more about the Australian wine industry during an eight-day travel program. Spokesperson for Wine Australia [...]
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Between Mickey Mouse and Donald Duck in Hong Kong’s Disneyland you might spy an Australian bottle tree or two. It’s a little taste of Australia in the luxury landscaping project, for which Australian company Birkdale International supplied 800 40-foot sea containers filled with full-size trees, plants and shrubs. “It was a major logistical operation,” Barbara [...]
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“I’m 71 but I feel the same as I did when I was 20,” says Vivienne Lipke, CEO and co-founder of Queensland’s Icecraft International. Icecraft is a 2010 Australian Export Hero that sells ice sculpture moulds in 117 countries around the world. Lipke works a 19-hour day and has only started using an answering machine [...]
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From fairy queen on the stage to kaftan princess of the catwalk, Camilla Franks epitomises glamour. The designer, name and face of Australian fashion label Camilla launched her first collection in 2005 and has seen her label grace the racks of department stores as far afield as Dubai, Greece and Japan. With agents in Paris, [...]
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Business partners Ben Lipschitz and Rick Munitz are a lawyer and an industrial designer brought together by a quest to revolutionise women’s footwear. Focusing on comfort and convenience, the 26-year-old entrepreneurs have invented a pair of thongs that triple-fold into a carry-anywhere pouch. “I had this idea, having seen a few girls walking around in [...]
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Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is distributed should be decided in advance, based on reliable information that has been systematically gathered and analysed through a uniform approach. In other words, market research. Otherwise there is no guarantee that a would-be [...]
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Survey this, survey that, are you sure about the result? As a marketer, I’m interested in opinion surveys but for the uninitiated they pose potential traps. For instance, survey results can be misleading and may even prompt businesses to make rash strategic choices. Now, I’m not a statistician by any means, but after undertaking some [...]
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