Join the Export Community
Small businesses can now manage their patents, trade marks and other valuable intellectual property (IP) assets with a new online tool launched by IP Australia. IP Explorer, a joint development between the Federal Government agency and the governments of Hong Kong, China and Singapore, helps business manage their IP assets by assisting in identifying and [...]
...read more
In my interactions with some Australian exporters, I discovered that most do not consider African market in their export plans. Their reasons are largely due to lack of credible information, issues relating to market entry bottlenecks and non-exposure to African business success stories. Interestingly, some exporters still view Africa from the prism of NGO appeal-fund [...]
...read more
Contrary to popular belief, there is no such thing as an ‘international’ or ‘worldwide’ patent, or ‘international trade mark’ that covers the whole planet in one application. A mechanism exists under the Patent Cooperation Treaty (PCT), administered by the World Intellectual Property Organisation (WIPO), whereby applicants can make international patent applications, however this merely simplifies [...]
...read more
If the words ‘Australian fashion‘ conjure up images of beachwear and surf brands, your thoughts wouldn’t be far from where our reputation lies worldwide. Labels such as Billabong, swimwear business Seafolly and aussieBum are considered global rather than Australian, and lead the world in summer styles. Other brands are designer-led with names such as Collette [...]
...read more
When the caveman first invented the wheel, he didn’t make a profit from it. The other cavemen probably thought he was a pretty neat guy, especially when they all started to copy it and their quality of life began to improve, but our Neanderthal ancestors didn’t have the complex financial marketplace and its opportunities that [...]
...read more
It isn’t just the ‘who’ or ‘what’ that contributes to an international reputation: ‘where’ is becoming an increasingly important marketing tool. Here’s a geography lesson, IP style. When I think about all the things I love to eat and drink, I tend to think of Cowra cheese, Tasmanian smoked salmon, champagne from, well, Champagne. But [...]
...read more
Australia’s horticulture export industry is a well-established and long-running enterprise featuring a diversity of products second to none. Everything from cherries to cut flowers is sent offshore to fill demand in an increasingly consumer driven world. Horticulture is the fastest growing sector of agriculture in Australia—larger than dairy and wool combined—with a farm gate value [...]
...read more
IP Australia will run a series of breakfasts throughout February and March to help businesses create and protect their brand. The breakfast seminar will demystify consumer perceptions of branding and show business owners and brand managers how to protect their brand properly. Delegates will discover how to: harness the benefits of the trade mark system [...]
...read more
When conducting business over international borders, one of the most important steps you can take is to protect your intellectual property. The Madrid Protocol covers more than 80 countries and was designed to help this process, but what is it and how can it support Australian exporters?
...read more
Victorian exporters struggling to get their head around international intellectual property matters would do well to attend this free IP seminar presented by IP Australia. Listen to the experience of Boost Juice’s overseas expansion, presented by Amy Roy, general counsel and company secretary for Boost Juice, including ways they handled their domestic and international trademark [...]
...read more