In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
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Australia is a country of innovators and inventors. Sarah Scmitt explains why the need to protect Australian IP is enormous.
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The Apple iPhone, Dyson vacuum cleaner, Nespresso coffee capsule. These innovative, design-driven products have become success stories around the world. The companies behind these products have used design to create valuable business assets and build their competitive advantage in the marketplace. They have also carefully protected these assets through a variety of intellectual property (IP) [...]
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Two of the most difficult experiences I had when working overseas were with trade marks and patents. One of these came about through opportunism, the other a challenge from a competitor who simply wanted to cause disturbance. When you are about to launch a new product, nothing is more depressing than having some little guy [...]
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![shutterstock_42164392 [Converted]](http://www.dynamicexport.com.au/wp-content/uploads/2011/02/branding.jpg "shutterstock_42164392 [Converted]")
Whether you’re a domestic business looking to go international or a ‘born global’ exporter, your approach to establishing your brand overseas should be the same. “There’s no magic wand you can wave, you go through the same process finding your target customers in any market,” says brand strategist Hamish Chadwick, principal of Image Substation. A [...]
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The value of goods exported to China in 2009 amounted to AU$42.4 billion, an increase of 31 percent over the previous year. With this significant volume of trade, it is important for Australian exporters to be aware of how to protect their intellectual property (IP) in this vast market. Counterfeiting has historically been a problem [...]
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If you are thinking of exporting into a foreign market you need to ask, does your business own or use any kind of intellectual property (IP)? IP is the intangible property of your mind or intellect. The IP owned or used by a business can include trademarks, copyright works, designs, patents and trade secrets. Even [...]
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Small businesses can now manage their patents, trade marks and other valuable intellectual property (IP) assets with a new online tool launched by IP Australia. IP Explorer, a joint development between the Federal Government agency and the governments of Hong Kong, China and Singapore, helps business manage their IP assets by assisting in identifying and [...]
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In my interactions with some Australian exporters, I discovered that most do not consider African market in their export plans. Their reasons are largely due to lack of credible information, issues relating to market entry bottlenecks and non-exposure to African business success stories. Interestingly, some exporters still view Africa from the prism of NGO appeal-fund [...]
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Contrary to popular belief, there is no such thing as an ‘international’ or ‘worldwide’ patent, or ‘international trade mark’ that covers the whole planet in one application. A mechanism exists under the Patent Cooperation Treaty (PCT), administered by the World Intellectual Property Organisation (WIPO), whereby applicants can make international patent applications, however this merely simplifies [...]
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