Marketing lessons taken from Starbucks attempts to break into the Aussie market.
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The Australian master franchisee of Mrs. Fields has beaten out 23 other international franchisees to win International Master Franchisee of the Year at the company’s convention in Las Vegas. Mrs. Fields Famous Brands CEO Tim Casey said the award recognised growth, operational excellence and representation of the brand. “This honour reflects your commitment, your enthusiasm [...]
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Australian mobile coffee franchise Cafe2U is preparing to enter the United States market, after a successful trial run in San Diego in June. The Cafe2U concept (delivering made-to-order espresso to offices) has already met with success in the United Kingdom and the Republic of Ireland. Managing director Derek Black said the mobile coffee model is [...]
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I guess because of my background and interest in all things India, I was recently asked about the laws that apply to franchises in India. Readers of Dynamic Export online may have seen my recent article where I discussed international franchising and pointed to some of the domestic laws that may apply when you decide [...]
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India is now officially Australia’s third largest trading partner. With a population in excess of 1.3 billion and a growing and increasingly confident affluent middle class of between 300-400 million people, India is proving to have an insatiable appetite for all things western. Fortunately, now more than ever Australian businesses are looking to break out [...]
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Australian cafe group The Coffee Club has more than doubled its revenue in Thailand since opening in the troubled nation 15 months ago. With its fifth store to open in Koh Samui’s Chaweng Beach in July, The Coffee Club has added 80 team members and increased revenue by more than 80 percent in the past [...]
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Are you contemplating the leap from running a successful domestic franchise to taking your business global? Here are five mistakes franchises make when going global and five ways to how to avoid them.
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Specialist courier franchise Pack & Send will look to add five more countries to its growing global operations, which currently spans Australia, New Zealand and the UK. Pack & Send CEO Michael Paul says the model has matured to the point where they are planning to set up franchises in Canada, Germany, Malaysia, Mexico and [...]
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The Frankston franchise of promotional business EmbroidMe this week announced their two global wins at the United Franchise Group (UFG) trade show: Mentor of the Year and the EmbroidMe International Top Quality Award. Franchise owners Nancy and Pete Bloomfield of EmbroidMe Frankston, in Victoria, accepted the award at the UFG Expo/Trade Show in Las Vegas [...]
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Australians excel at the franchise model, whether it’s franchisees buying up international brands for our own backyard or Australian franchises going global. A look at successful franchising and how you can conquer both domestic and international markets. With more than 1,000 franchise outlets, Australia boasts the highest number, per capita, in the world. Franchises contribute about 15 [...]
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