Join the Export Community
It isn’t just the ‘who’ or ‘what’ that contributes to an international reputation: ‘where’ is becoming an increasingly important marketing tool. Here’s a geography lesson, IP style. When I think about all the things I love to eat and drink, I tend to think of Cowra cheese, Tasmanian smoked salmon, champagne from, well, Champagne. But [...]
...read more
IP Australia will run a series of breakfasts throughout February and March to help businesses create and protect their brand. The breakfast seminar will demystify consumer perceptions of branding and show business owners and brand managers how to protect their brand properly. Delegates will discover how to: harness the benefits of the trade mark system [...]
...read more
Minister for Trade Simon Crean has announced the business advisory panel members for the government’s Building Brand Australia project, which will be chaired by David Mortimer, author of the Mortimer Review of Export Policies and Programs. The panel members are: Sandra Chipchase – CEO, Melbourne Convention and Visitors Bureau Margaret Gardner AO – Vice Chancellor [...]
...read more
Australian Made, Australian Grown (AMAG) has welcomed the announcement by Minister for Trade Simon Crean that the Government will be investing $20 million to develop a powerful global brand for Australia. This is very much what AMAG called for in its submission to the Mortimer Review, last year’s Government review of Australia’s trade policy, and [...]
...read more
Ian Murray looks at the hard task of positioning Australia and finds that people could be the key to our brand
...read more
Australia’s new $20 million brand will make its international debut at the Shanghai World Expo 2010 in May next year, after a national launch in February. Minister for Trade Simon Crean yesterday announced that the government would spend $20 million over four years for a new Australia brand that “captures the essence of Australia and [...]
...read more
The Federal Government will commit $20 million towards developing an ‘Australia’ brand to be projected globally. The initiative comes in response to a submission advocating the development of a strong national brand to the Mortimer Review of export last year. “We’re trying to sell our goods and services better to the world on the basis [...]
...read more