Australia’s international education industry has received new branding.
...read moreArticles Tagged 'brand'
-
-
Ian Harrison, chief executive of Australian Made Australian Grown says the stylised kangaroo reigns supreme when it comes to promoting Australia to the world.
...read more -
![shutterstock_42164392 [Converted]](http://www.dynamicexport.com.au/wp-content/uploads/2011/02/branding.jpg "shutterstock_42164392 [Converted]")
Whether you’re a domestic business looking to go international or a ‘born global’ exporter, your approach to establishing your brand overseas should be the same. “There’s no magic wand you can wave, you go through the same process finding your target customers in any market,” says brand strategist Hamish Chadwick, principal of Image Substation. A [...]
...read more -
By now you shouldn’t need convincing that the future growth of your business depends on your success in targeting new, dynamic and aspirational middle class consumers from the Big Rapidly Industrialising Countries of Brazil, Russia, India and China. If you do, however, you must read the summary of the November Trend Briefing from trendwatching.com, which [...]
...read more -
Business Club Australia (BCA) will be present in Cape Town during the FIFA World Cup to broaden and deepen Australia’s engagement with Africa.
...read more -
If the words ‘Australian fashion‘ conjure up images of beachwear and surf brands, your thoughts wouldn’t be far from where our reputation lies worldwide. Labels such as Billabong, swimwear business Seafolly and aussieBum are considered global rather than Australian, and lead the world in summer styles. Other brands are designer-led with names such as Collette [...]
...read more -
Australia Unlimited, the brand, was launched today by Minister for Trade Simon Crean in the Australian Pavilion at the Shanghai World Expo. Australia Unlimited will be the global face selling Australia to the world in the 21st century, and marks a departure from the unsuccessful 2006 ‘Where the bloody hell are you?’ campaign which saw [...]
...read more -
Minister for Trade Simon Crean has announced that Australia’s new national brand will be ‘Australia Unlimited’ to represent Australian quality, innovation and service worldwide. “Brand Australia is about selling Australia to the world and demonstrating the full versatility and diversity this nation has to offer. Being the ‘quiet achiever’ is not going to cut it [...]
...read more -
More exporters are taking advantage of Australia’s leading nation brand—and reaping the benefits—survey results show. According to research conducted by Roy Morgan, the Australian Made, Australian Grown (AMAG) logo is recognised by 94 percent of consumers and trusted over any other country of origin symbol by 85 percent of consumers. It can be found on [...]
...read more -
Austrade has named creative agency M&C Saatchi as the tenderer that will take Australia to the world. The agency won the Building Brand Australia contract after being shortlisted with three other agencies. Sixty agencies expressed interest in the program. According to Austrade, concepts by the short-listed agencies were subject to quantitative and qualitative research and [...]
...read more