Tourism Australia signs $44m deal with Qantas
Tourism Australia and Qantas have entered into a $44 million, three-year partnership, which will cover international cooperative marketing campaigns, major activities major trade events, business events and public relations activities.
The two parties signed a Memorandum of Understanding (MOU) at the Australian Tourism Exchange in Adelaide yesterday.
“We look forward to working with Tourism Australia on this cooperative activity to strengthen Australia’s position as a desired tourism destination and convert that desire into visitation,” said Rob Gurney, Qantas Group executive commercial.
The airline spent more than $90 million in the last financial year to promote Australia, according to Gurney.
Tourism Australia managing director Andrew McEvoy acknowledged Qantas’ support of the tourism industry and said the partnership with Qantas was “critical to future tourism growth”.
The partnership will involve projects in the USA, Europe, Asia, and New Zealand.