Superyacht Australia joins AIMEX
The peak body for the Australian superyacht sector, Superyacht Australia, has merged with the Australian International Marine Export Group. To respond to the merger, AIMEX will set up a superyacht division and appoint a committee of industry reps to represent industry issues.
President of AIMEX Alistair Murray said, “This is an important step forward for the marine industry, uniting two very significant industry sectors and it will certainly increase the profile and support available for the Superyacht industry. AIMEX has been managing Superyacht Australia for 18 months, so it is a logical step now to move to a position of working as one entity.”
Current chairman of Superyacht Australia, Barry Jenkins also commented on the merger. “The decision to merge with AIMEX was taken at the recent Annual General Meeting of SYBA(Superyacht Australia) held in late November, with current directors and financial members unanimously agreeing this was the best way forward for the group. SYBA had been struggling to remain an independent entity and needed to come under the umbrella of a vibrant, proactive industry body.”
He also added, “The management, marketing and lobbying support AIMEX will bring to Superyacht Australia will ensure the superyacht industry sector gets the recognition it deserves. It is important that greater traction and impetus be given to key issues which are seen as barriers to more superyachts visiting Australian waters.”
After being managed by AIMEX, Superyacht Australia’s international profile has enjoyed more promotion, making inroads into lobbying issues and developing a new website.