iiNet secures first export contract
Australian internet service provider iiNet has secured its first export contract, on-selling its product range to New-Zealand based telecommunications company Orcon.
iiNet adapted its popular BoB2 product (a combined modem/router/VoIP device) for the New Zealand market, which will be rebranded and sold as the Orcon Genius. Other products from iiNet’s research and development division (iiNet Labs) will be released in the coming months.
Success in export is often defined by the ability to adapt products for different markets, rather than making a blanket offering. “We have been working with the team at Orcon to develop something that will work in both markets—from both a technology and product point of view,” said Steve Harley, CEO of iiNet Labs, indicating the company was actively seeking export opportunities.
“Orcon are the first export contract for us and we look forward to exploring more opportunities of this kind. The advantage we have as an ISP is that we know exactly what the product should do and how it should perform,” he added.