Funding First Families of Wine to boost exports
More than $420,000 in funding has bee granted to the Australia’s First Families of Wine (AFFW) marketing initiative, developed to promote Australian quality wines overseas.
The money, from the Federal Government’s Promoting Australian Produce (Major Events) program went towards a series of promotional events in the UK to coincide with the prestigious London International Wine Trade Fair. The UK is Australia’s second largest export market for bottled wine, worth almost $489 million a year.
“Australia’s First Families of Wine is a collaboration of some of the most famous and trusted brands in the industry who have come together to promote and market quality Australian wines,” said Minister for Agriculture, Fisheries and Forestry Tony Burke.
“I am strongly supportive of the Australia’s First Families of Wine initiative – Australia makes some of the finest wines in the world and they deserve far more attention overseas.”
“This grant will now assist us to take the premium Australian wine message to the wider global audience whilst also signalling a strong endorsement of the AFFW’s objectives,” said AFFW member Colin Campbell, from Campbell’s Wines in Rutherglen.
For more on the Promoting Australian Produce (Major Events) program, see www.daff.gov.au/ausproduceevents or call 1800 631 715.