Australia maintains strength at METS
Australia is expected to put on an impressive display in Amsterdam today (local time) at the 2011 Marine Equipment Trade Show (METS). The show is the largest trade exhibition of equipment, materials and systems for the international marine leisure industry.
The Australian Pavilion of the show now has been moved to a bigger hall to accommodate for the large Australian group attending.
With Australia being a country that has been least affected by the global financial crisis, it is attracting significant interest from global buyers who want the security of dealing with a resilient marine sector.
Currently the marine export sector of Australia contributes $1.2 billion to the Australian economy. Many Australian companies exhibiting at METS will be looking to further develop their distributor network in Europe.
MarryAnne Edwards, CEO of Australian International Marine Export Group (AIMEX), says the company is happy with the support that Australian exhibitors have received.
“Support ensures that companies continue to profile their products globally, which is resulting in increased export sales,” she said.
To celebrate and promote the move to a larger hall, AIMEX will be hosting their first ever party, ‘The Australian Outback Party’, at the METS. Edwards says that given the fact Australians know how to party, this will be an event not to be missed.