Australia-China SME Fair to focus on clean tech
Australia and China are joining forces to host the 2010 China-Australia Small and Medium Enterprise Fair held 14-18 September in Guangzhou. Austrade is leading an Australian mission to showcase local SMEs excelling in the food and beverage, wine, clean technology, green building, creative and consumer goods industries, and corporate training, education financial and business services sectors.
Two hundred Australian businesses will exhibit their wares in the 220 booth MC Saatchi-designed Australian pavilion, hoping to capture a part of business deals worth over $20 billion from a traffic flow of 250,000 expected visitors to the world’s largest fair for SMEs. Every booth in the pavilion is occupied, making this the largest ever gathering of Australian businesses at an overseas trade event.
This year’s fair focuses on clean technology and green building and Australian SMEs operating in these sectors will take up 31 mega display booths at the fair. The Australian Wanwu Clean Technology mission will run alongside the trade fair, providing a coordinated marketing platform to introduce Australian firms to Chinese eco-projects, funding opportunities and trade partners.
Austrade will use the fair to launch the inaugural China-Australia Green Building and the Eco-City Forum to promote Australian capabilities in the green building and eco-city area to 200 senior Chinese officials in charge of urban planning and construction, environmental protection, water treatment and energy saving as well as property developers and architects.
The fair will incorporate a handover ceremony between Australian company Biofiba, which will this year license their groundbreaking invention of biodegradable pallets to a Chinese company. Other prominent Australian companies represented at the fair include Woods Bagot, GHD, PWT, Bauzer and Silverwater.
Over 100 staff across 14 offices in China and Australia are involved in coordinating Australia’s efforts at the fair. Support includes five business matching meetings for each participating SME to help them make contacts and win contracts, a massive gala dinner bringing together Australian businesses, their clients and relevant government officials and a collaboration with the L’Oréal Melbourne Fashion Festival to host Australia’s largest ever fashion event in China.
The event promises to help Australian SMEs develop relationships with key customers and potential partners, obtain market intelligence and take advantage of a culturally sensitive marketing platform with Austrade to back their efforts.
For more information, visit www.austrade.gov.au/cismef2010
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