Nation brand grows through export marketing
More exporters are taking advantage of Australia’s leading nation brand—and reaping the benefits—survey results show. According to research conducted by Roy...
What is a geographical indication?
It isn’t just the ‘who’ or ‘what’ that contributes to an international reputation: ‘where’ is becoming an increasingly important marketing tool. Here’s...
VIC government grants assist export sales
Eligible Victorian companies are using Small Business Victoria grant funding to catapult their export drive. It is a program beneficial to businesses that are either...
New Year’s resolution: Market your Aussie products
A new year, in fact a new decade, is upon us and what better time to review the way you market your Australian products in export markets. Are you taking advantage...
Pricing your products for global markets
The first in our export risk series addresses the juggle involved in pricing your products for an international market. As improper pricing of your products could...
Is your website export ready?
Peter Mace prompts exporters on their readiness to take on the digital world.
Trade shows for emerging exporters
Small and medium exporters composing their marketing budget for 2010 now have a cheaper alternative to traditional trade shows, according to Lawrence Christoffelsz,...
Growing the Australian brand
Recent research in the USA and Dubai in the United Arab Emirates by Los Angeles-based Horizon Consumer Science reveals the Australian Made Australian Grown (AMAG)...
How to customise your exports
It's rare to find an exporter that sells the exact same product or service in their international markets in the exact same way they do in Australia. Here's how...
Brand Australia: no need to re-invent the wheel
Australian Made, Australian Grown (AMAG) has welcomed the announcement by Minister for Trade Simon Crean that the Government will be investing $20 million to develop...
