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International marketing requires a different outlook to domestic marketing. Learn how to spot the differences and capitalise on your knowledge. This section provides advice on putting together a marketing plan for foreign customers and strategies on how to build your brand overseas.

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Pricing your products for global markets

The first in our export risk series addresses the juggle involved in pricing your products for an international market. As improper pricing of your products could undermine your profitability—or your business, it is vital to ensure you understand the complexities of documentation, foreign exchange and perceived market value.

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Latest Articles
 
VIC government grants assist export sales VIC government grants assist export sales
by Steve Dowling   Thu, 21 January 2010 9:15 am  
Eligible Victorian companies are using Small Business Victoria grant funding to catapult their export drive. It is a program beneficial to businesses that are either...
New Year’s resolution: Market your Aussie products New Year’s resolution: Market your Aussie products
by Vibeke Stisen   Wed, 23 December 2009 9:24 am  
A new year, in fact a new decade, is upon us and what better time to review the way you market your Australian products in export markets. Are you taking advantage...
Pricing your products for global markets Pricing your products for global markets
by Dianne Tipping   Mon, 21 December 2009 8:45 am  
The first in our export risk series addresses the juggle involved in pricing your products for an international market. As improper pricing of your products could...
Is your website export ready? Is your website export ready?
by Peter Mace AIEX   Fri, 11 December 2009 1:34 pm  
Peter Mace prompts exporters on their readiness to take on the digital world.
Trade shows for emerging exporters Trade shows for emerging exporters
by Adeline Teoh   Thu, 29 October 2009 3:00 pm   One Comment
Small and medium exporters composing their marketing budget for 2010 now have a cheaper alternative to traditional trade shows, according to Lawrence Christoffelsz,...
Growing the Australian brand Growing the Australian brand
by Ian Harrison   Fri, 23 October 2009 9:05 am  
Recent research in the USA and Dubai in the United Arab Emirates by Los Angeles-based Horizon Consumer Science reveals the Australian Made Australian Grown (AMAG)...
How to customise your exports How to customise your exports
by Adeline Teoh   Thu, 22 October 2009 11:01 am  
It's rare to find an exporter that sells the exact same product or service in their international markets in the exact same way they do in Australia. Here's how...
Brand Australia: no need to re-invent the wheel Brand Australia: no need to re-invent the wheel
by Ian Harrison   Fri, 9 October 2009 3:13 pm   One Comment
Australian Made, Australian Grown (AMAG) has welcomed the announcement by Minister for Trade Simon Crean that the Government will be investing $20 million to develop...
Don’t be the forbidden export Don’t be the forbidden export
by Ian Murray   Thu, 1 October 2009 1:24 pm  
The world’s Halal food trade is upwards of US$60 billion per year and growing. Ian Murray explores the huge market potentials of Halal products and the opportunities...
How to create an international e-business How to create an international e-business
by Adeline Teoh   Wed, 30 September 2009 2:41 pm  
The internet literally brings home the idea of a globalised world, but e-businesses cannot afford to be complacent about the global customer when it comes to exporting....


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