International communications strategies
CASE STUDY: Network Dynamics
Network Dynamics is a Sydney-based online technology consultancy, currently employing a team of four staff who service around 100 clients across the country. Client needs range from website design, development and maintenance to IT support and training.
The high costs of making interstate and overseas phone calls, combined with frequent travel, motivated company director Alan Harris to find a cheaper solution. “I discovered Skype almost 12 months ago and we have since seen our phone bills cut by nearly 50 percent a year. The savings are being experienced by our clients as well.”
Network Dynamics uses Skype daily to communicate with its clients as well as conduct conference calls with consultants and developers in Canada. Using the software also saves their consultants around $800 a month on travelling costs.
Harris believes that there are some major differences that set Skype apart from other computer-based communications programs, such as the ability to send an SMS to business contacts directly from Skype, voicemail, and a call forwarding service to ensure users never miss a call.
Skype will be integral to Network Dynamics in achieving its goals, with financial savings just the beginning, says Harris. “Ultimately, we would like Skype to be our primary voice and video communication tool both in and out of the office.”
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