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New China e-commerce export opportunities for NSW businesses

New China e-commerce export opportunities for NSW businesses article image

Chinese e-tailer VIP.com has opened a Sydney distribution centre which will create new e-commerce export opportunities for NSW businesses. 

VIP.com is the online channel for Chinese discount retailer Vipshop which sells apparel, sporting goods, beauty, food and wine, homewares and lifestyle products.

“VIP.com’s distribution centre at Homebush West provides a great opportunity for NSW businesses to export to China through the company’s e-commerce platform,” said NSW Parliamentary Secretary Jonathan O'Dea at the official opening in Homebush last week.

“Vipshop is expanding its online discount retail model which is already highly trusted in China and opening it up for new Australian entrants.”

Mr O’Dea said VIP.com’s mission is to source high quality and fashionable products for Chinese consumers.

“This is a fantastic chance for NSW businesses to tap the e-commerce export market,” he said.

“Vipshop is interested in selling a range of locally supplied goods from food and beverage, to clothing, shoes, bags, sporting, skincare, electronic and homeware products, which aligns with NSW’s focus on growing our export sector.”

Confectionery sales

Martin Brown, general manager of confectionery at Nestle Oceania, said the company is selling a number of brands VIP.com including Soothers.

"Via VIP.com we have introduced the Soothers portfolio to a market of 300 million online Chinese shoppers, who have shown positive early signs in terms of adoption.”

VIP.com merchandise manager Shayne Mele said globally Vipshop has more than 50,000 staff with eight based in a Sydney CBD office and two at Homebush West.

“The majority of our stock is sourced in Sydney, and the Western Sydney corridor is a great location for transport with accessible proximity to the airport and existing suppliers,” he said.

Mr O’Dea said China is NSW’s largest trade partner in both merchandise and services, with two-way merchandise trade worth $36.3 billion last year.

“Vipshop reports a growing customer base and annual sales reaching USD$8.15 billion last year so hopefully it can help sell more NSW products into China,” he said.

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