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Business partners Ben Lipschitz and Rick Munitz are a lawyer and an industrial designer brought together by a quest to revolutionise women’s footwear. Focusing on comfort and convenience, the 26-year-old entrepreneurs have invented a pair of thongs that triple-fold into a carry-anywhere pouch. “I had this idea, having seen a few girls walking around in [...]
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Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is distributed should be decided in advance, based on reliable information that has been systematically gathered and analysed through a uniform approach. In other words, market research. Otherwise there is no guarantee that a would-be [...]
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A value proposition is just one way of communicating how a business differs from the competition. When considering a business value proposition, a good place to start is to think about what is in it for the customer, what benefit will be derived from them using the product or service being offered? Often, businesses confuse [...]
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“Take advantage of opportunities but be less opportunistic,” says Anthony Moss, director of export specialists Incite Management Group. He says that for many businesses the move into export is born out of opportunism: answering an unsolicited email or cold call from an overseas buyer. The limits of the Australian market often tempt business owners to [...]
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More exporters are taking advantage of Australia’s leading nation brand—and reaping the benefits—survey results show. According to research conducted by Roy Morgan, the Australian Made, Australian Grown (AMAG) logo is recognised by 94 percent of consumers and trusted over any other country of origin symbol by 85 percent of consumers. It can be found on [...]
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It isn’t just the ‘who’ or ‘what’ that contributes to an international reputation: ‘where’ is becoming an increasingly important marketing tool. Here’s a geography lesson, IP style. When I think about all the things I love to eat and drink, I tend to think of Cowra cheese, Tasmanian smoked salmon, champagne from, well, Champagne. But [...]
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Eligible Victorian companies are using Small Business Victoria grant funding to catapult their export drive. It is a program beneficial to businesses that are either new or experienced exporters. In fact, a broad range of small businesses from many different sectors are in a position to take advantage of this great opportunity to help consolidate [...]
...read moreA new year, in fact a new decade, is upon us and what better time to review the way you market your Australian products in export markets. Are you taking advantage of Australia’s strong nation brand and turning it into a valuable competitive advantage? Promoting your products consistently and aggressively as Australian makes great business [...]
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The first in our export risk series addresses the juggle involved in pricing your products for an international market. As improper pricing of your products could undermine your profitability—or your business, it is vital to ensure you understand the complexities of documentation, foreign exchange and perceived market value.
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Peter Mace prompts exporters on their readiness to take on the digital world.
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