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“Take advantage of opportunities but be less opportunistic,” says Anthony Moss, director of export specialists Incite Management Group. He says that for many businesses the move into export is born out of opportunism: answering an unsolicited email or cold call from an overseas buyer. The limits of the Australian market often tempt business owners to [...]
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More exporters are taking advantage of Australia’s leading nation brand—and reaping the benefits—survey results show. According to research conducted by Roy Morgan, the Australian Made, Australian Grown (AMAG) logo is recognised by 94 percent of consumers and trusted over any other country of origin symbol by 85 percent of consumers. It can be found on [...]
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It isn’t just the ‘who’ or ‘what’ that contributes to an international reputation: ‘where’ is becoming an increasingly important marketing tool. Here’s a geography lesson, IP style. When I think about all the things I love to eat and drink, I tend to think of Cowra cheese, Tasmanian smoked salmon, champagne from, well, Champagne. But [...]
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Eligible Victorian companies are using Small Business Victoria grant funding to catapult their export drive. It is a program beneficial to businesses that are either new or experienced exporters. In fact, a broad range of small businesses from many different sectors are in a position to take advantage of this great opportunity to help consolidate [...]
...read moreA new year, in fact a new decade, is upon us and what better time to review the way you market your Australian products in export markets. Are you taking advantage of Australia’s strong nation brand and turning it into a valuable competitive advantage? Promoting your products consistently and aggressively as Australian makes great business [...]
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The first in our export risk series addresses the juggle involved in pricing your products for an international market. As improper pricing of your products could undermine your profitability—or your business, it is vital to ensure you understand the complexities of documentation, foreign exchange and perceived market value.
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Peter Mace prompts exporters on their readiness to take on the digital world.
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Small and medium exporters composing their marketing budget for 2010 now have a cheaper alternative to traditional trade shows, according to Lawrence Christoffelsz, managing director of Global Trade Centres. Christoffelsz believes that traditional trade shows don’t offer SMEs the best value for money if they are underprepared. “Most SME exporters we worked with were totally [...]
...read moreRecent research in the USA and Dubai in the United Arab Emirates by Los Angeles-based Horizon Consumer Science reveals the Australian Made Australian Grown (AMAG) logo is growing in recognition and has very favourable associations. The Dubai research, conducted in July 2009, showed that Middle Eastern importers hold Australian products and produce in high regard. [...]
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It’s rare to find an exporter that sells the exact same product or service in their international markets in the exact same way they do in Australia. Here’s how to customise your exports to suit your destination markets for better sales
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