Marketing lessons taken from Starbucks attempts to break into the Aussie market.
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If you’re just thinking eCommerce in terms of website sales you could be missing a big export trick. Read on for more information about the channel (pardon the pun) you might not have considered.
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Kate Egan-Hirst of FranchiseBusiness.com.au shares her top tips for ensuring your website can be found by potential customers.
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Putting it across: trying to establish your product in a new market calls for different strategies than you might use in your domestic models. Kylie Hargreaves explores the things you need to consider.
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![shutterstock_42164392 [Converted]](http://www.dynamicexport.com.au/wp-content/uploads/2011/02/branding.jpg "shutterstock_42164392 [Converted]")
Whether you’re a domestic business looking to go international or a ‘born global’ exporter, your approach to establishing your brand overseas should be the same. “There’s no magic wand you can wave, you go through the same process finding your target customers in any market,” says brand strategist Hamish Chadwick, principal of Image Substation. A [...]
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“I’m 71 but I feel the same as I did when I was 20,” says Vivienne Lipke, CEO and co-founder of Queensland’s Icecraft International. Icecraft is a 2010 Australian Export Hero that sells ice sculpture moulds in 117 countries around the world. Lipke works a 19-hour day and has only started using an answering machine [...]
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Business partners Ben Lipschitz and Rick Munitz are a lawyer and an industrial designer brought together by a quest to revolutionise women’s footwear. Focusing on comfort and convenience, the 26-year-old entrepreneurs have invented a pair of thongs that triple-fold into a carry-anywhere pouch. “I had this idea, having seen a few girls walking around in [...]
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Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is distributed should be decided in advance, based on reliable information that has been systematically gathered and analysed through a uniform approach. In other words, market research. Otherwise there is no guarantee that a would-be [...]
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A value proposition is just one way of communicating how a business differs from the competition. When considering a business value proposition, a good place to start is to think about what is in it for the customer, what benefit will be derived from them using the product or service being offered? Often, businesses confuse [...]
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“Take advantage of opportunities but be less opportunistic,” says Anthony Moss, director of export specialists Incite Management Group. He says that for many businesses the move into export is born out of opportunism: answering an unsolicited email or cold call from an overseas buyer. The limits of the Australian market often tempt business owners to [...]
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