Jessica Huntley from IP Australia takes readers through one company’s experience exporting to Japan.
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In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
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Australia is a country of innovators and inventors. Sarah Scmitt explains why the need to protect Australian IP is enormous.
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The Apple iPhone, Dyson vacuum cleaner, Nespresso coffee capsule. These innovative, design-driven products have become success stories around the world. The companies behind these products have used design to create valuable business assets and build their competitive advantage in the marketplace. They have also carefully protected these assets through a variety of intellectual property (IP) [...]
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Two of the most difficult experiences I had when working overseas were with trade marks and patents. One of these came about through opportunism, the other a challenge from a competitor who simply wanted to cause disturbance. When you are about to launch a new product, nothing is more depressing than having some little guy [...]
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The value of goods exported to China in 2009 amounted to AU$42.4 billion, an increase of 31 percent over the previous year. With this significant volume of trade, it is important for Australian exporters to be aware of how to protect their intellectual property (IP) in this vast market. Counterfeiting has historically been a problem [...]
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If you are thinking of exporting into a foreign market you need to ask, does your business own or use any kind of intellectual property (IP)? IP is the intangible property of your mind or intellect. The IP owned or used by a business can include trademarks, copyright works, designs, patents and trade secrets. Even [...]
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India is now officially Australia’s third largest trading partner. With a population in excess of 1.3 billion and a growing and increasingly confident affluent middle class of between 300-400 million people, India is proving to have an insatiable appetite for all things western. Fortunately, now more than ever Australian businesses are looking to break out [...]
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The old wisdom of ‘caveat emptor’—let the buyer beware—is giving way to a new adage: ‘caveat venditor’—let the seller beware. WARNING: ‘This Superman costume will not enable you to fly.’ Such a warning does not tell us that children have been jumping off roofs. What it indicates is that if a child put on his [...]
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Contrary to popular belief, there is no such thing as an ‘international’ or ‘worldwide’ patent, or ‘international trade mark’ that covers the whole planet in one application. A mechanism exists under the Patent Cooperation Treaty (PCT), administered by the World Intellectual Property Organisation (WIPO), whereby applicants can make international patent applications, however this merely simplifies [...]
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