Dynamic Export

Survey this, survey that, are you sure about the result? As a marketer, I’m interested in opinion surveys but for the uninitiated they pose potential traps. For instance, survey results can be misleading and may even prompt businesses to make rash strategic choices. Now, I’m not a statistician by any means, but after undertaking some [...]

Recently a company contacted me and was wondering where to begin their thinking in relation to export readiness. It’s a question that occasionally comes up, but on the whole, I see quite a few businesses that don’t appear to put much time into considering it at all. Frightening! A little bit of thought would contribute [...]

At a recent seminar I listened as representatives from Japan’s largest supermarket and Japan’s largest food service provider individually spoke about their thoughts of what prospective Australian suppliers need to think about if they are serious about approaching the Japanese market. Reliability, satisfaction, and increased value for the consumer rank as the highest values upon [...]