Is customer service the magic potion?
I don’t know about you, but my friend and I are constantly looking for miracle cures for whatever ails us, and get sucked into purchasing the latest magic potions to achieve the desired outcome. Recently …
Is ego a dirty word?
In the height of the ‘me’ generation does customer service stand a chance?
After yet another disheartening experience with a ’service’ person failing to see me (a customer) as worthy of courtesy, time and attention, I …
Match-making brand and experience
When customer experience matches the brand proposition, sales happen. Customer service is meeting customer expectations. Customer expectations are established from the first moment contact is made with a brand, product or business.
We fail our customers …
Customer service equals dollars
Delivering exceptional customer service is quite possibly the easiest way to increase revenue. Take the Tale of Two Cafés…
Cafe #1 is a regular haunt, and I marvel at how easily they make money. On arrival, …
Is customer service global?
Consider the scenario of entering a new market, say in Asia. You have your glossy marketing collateral (in English) filled with glamorous models (Caucasians) using the product (according to how it’s used in Australia), your …
Customer Service: a philosophy, not a department
A trap smaller businesses (and some larger ones) tend to fall into when growing their export operation is focusing too much on themselves and what their objectives are and not enough on what their customers …
