China houses a growing online community of modern-day consumers ready to do business on the internet. Exporters need to follow the buzz.
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Lisa Goodhand explains why communicating correctly with the right person is key to avoiding falling victim to Chinese whispers.
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Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is distributed should be decided in advance, based on reliable information that has been systematically gathered and analysed through a uniform approach. In other words, market research. Otherwise there is no guarantee that a would-be [...]
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Want to read a book about China and the people who actually work in the factories? My good friend Steve Welsh (IMS) recently lent me Factory Girls: Voices from the heart of modern China, by Leslie T Chang and I have to highly recommend it. Factory Girls is a modern account of the lives, loves [...]
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There has never been a better time to start exporting to China than now. The Australian business environment is largely made up of small businesses and to remain competitive they should be looking to China to expand: the Australian domestic economy is just not big enough to support them! China is geographically well positioned to [...]
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Articles by Lisa Goodhand
