After enjoying success with her Oscar & Elvis swimwear label, Chagoury joined forces with Somers, who was then head of design for People Like Us. Their luxe designs and bold prints evoke playful eras past, fusing retro style with timeless sophistication. They have consistently graced the pages of fashion bibles such as Vogue and Elle and their designs are sold everywhere from Australia to the US and Europe and as far away as Iceland and Dubai.

Now in its second year, the DHL Express Fashion Export Scholarship aims to identify Australia’s emerging fashion talent and assist them in achieving international business growth. This year’s other finalists were dress designer to the stars Rachel Gilbert and Kim Ellery of the fashion label Ellery.

“Indrha and Jeremy have an impressive export strategy backed up by unique prints and designs,” said Jamila Dlala, global multinational customer manager from DHL Express Australia and one of the judges. Lucia Labbate from IMG Fashion and Australian fashion designer Nicola Finetti were the other judges.

The scholarship received a number of high calibre entries proving there is an emerging talent pool of Australian designers that have the business acumen to succeed overseas.

“We looked at the key categories of design, marketing, business and export and were incredibly impressed by the talented finalists,” said Diala. “Not only do they have a unique and creative flair for design, they have a strong business sense and direction to cement themselves in both the domestic and international markets.”

The scholarship is open to Australian fashion designers who have been exporting for less than four years. The winner receives international freight to the value of $10,000 and coaching in freight and logistics from DHL Express. Entrants have to complete an official application and submit a design portfolio. Entries were judged across a variety of categories, including design, marketing, business and export.

Business class means big money for the airlines and there’s a lot of competition out there. With small business owners having to justify all their costs more than ever, many will have considered downgrading their business trips to economy class. Which begs the questions, is business class just a luxury perk which you can claim back on tax or are there tangible benefits for business?

If you’re not lucky enough to travel with a decent amount of leg room, your immediate reaction might be to dismiss it as an unnecessary, if appealing, luxury. But there are several reasons why business class makes business sense.

You know what it’s like when you’re off on holiday and you have to wait in the seemingly endless queues for check-in and customs. If you’re in your suit, on the way to an important meeting and all you want to do is sit down and start reading over documents to prepare yourself, standing in a queue is likely not the most appropriate place for that.

Business class with most airlines usually guarantees you a fast track through all that, with exclusive check-in facilities and fantastically-equipped business lounges with plenty of peace and quiet, wi-fi, printing facilities, tea, coffee and more. You can walk straight in, grab a coffee, log on and get an hour or two’s work in before you even board the plane. Some would say that’s priceless, but it does come at a price.

In flight benefits

Once you’re on the plane, in business class you’ll probably find you can set up strategic meetings via the personal satellite telephone found in your seat, and all without someone else’s kid screaming or kicking the back of your seat. Plus your seat will be seriously roomier and will probably extend into some kind of—if not always fully flat—bed, ensuring you arrive at your destination rested, and not feeling like you want to sleep for a week before you can cope with anything vaguely work-related.

Many airlines, like Emirates for example, offer a chauffeur-driven car between home and airport. No more worrying about whether or not your cab will arrive on time when you have all sorts of other important matters on your mind, like where you put your passport.

When it comes to food and drink there probably aren’t many business-specific reasons why one needs to eat nicer food, with more fine wines, but it’s all part of the service you expect when you’re paying so much more than in economy class. In fact, there’s probably even less excuse for getting tipsy on the ‘complimentary’ champers if your mind’s supposed to be on work!

Is business class worth it?

“There’s a golden rule when it comes to travel. Don’t be pennywise and pound-foolish,” says David Padman, general manager, Travelscene Corporate. “The value of flying business, particularly on long-haul flights, lies in the value of productivity and the fact that you are able to hit the ground running, and functioning as a proper human being, from the moment you step off the plane. It might look cheaper to fly economy but by the time you factor in the trade-offs such as your inability to work on the flight, you inability to sleep, and the fact it takes longer to recover once you land, economy class can be a real pain in the neck, literally as well as figuratively.”

He adds: “The fact that you are actually able to sleep properly in a bed, that you have the space and the privacy to continue to work in-flight if you choose, plus the added benefit of lounge access, all help to minimise the stress of being out of the office and maximise your ability to operate effectively.”

Read more for business class in an economic downturn…