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Dynamic Export Magazine

    Articles by Ian Harrison

    admin
    Ian Harrison is chief executive at the Australian Made, Australian Grown Campaign. Prior to joining in 2004, his career principally focused on policy and economics, holding senior positions with employer organisations at a state and national level.
    Ian Harrison has written 4 articles for us.
  • An australian logo
    ianharrison_amag

    Ian Harrison, chief executive of Australian Made Australian Grown says the stylised kangaroo reigns supreme when it comes to promoting Australia to the world.

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    Blogs
  • Growing the Australian brand
    amag-tags

    Recent research in the USA and Dubai in the United Arab Emirates by Los Angeles-based Horizon Consumer Science reveals the Australian Made Australian Grown (AMAG) logo is growing in recognition and has very favourable associations. The Dubai research, conducted in July 2009, showed that Middle Eastern importers hold Australian products and produce in high regard. [...]

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    Managing, Marketing
  • Brand Australia: no need to re-invent the wheel
    ianharrison_amag

    Australian Made, Australian Grown (AMAG) has welcomed the announcement by Minister for Trade Simon Crean that the Government will be investing $20 million to develop a powerful global brand for Australia. This is very much what AMAG called for in its submission to the Mortimer Review, last year’s Government review of Australia’s trade policy, and [...]

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    Marketing, Starting