The Apple iPhone, Dyson vacuum cleaner, Nespresso coffee capsule. These innovative, design-driven products have become success stories around the world. The companies behind these products have used design to create valuable business assets and build their competitive advantage in the marketplace. They have also carefully protected these assets through a variety of intellectual property (IP) [...]
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The value of goods exported to China in 2009 amounted to AU$42.4 billion, an increase of 31 percent over the previous year. With this significant volume of trade, it is important for Australian exporters to be aware of how to protect their intellectual property (IP) in this vast market. Counterfeiting has historically been a problem [...]
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