Dynamic Export

The four BRIC countries, together with the USA, comprise the five most influential economies in the world today based on three traditional economic drivers: The total area of their country (in square kilometres) Russia – 17.1 million USA   – 9.8 million China – 9.6 million Brazil – 8.5 million India – 3.3 million Their large [...]

Doing business in Asia calls for a different mindset and approach from other markets. Last week I led an Australian financial services delegation to the Asian Financial Forum in Hong Kong. Over five days we explored business and investment opportunities in Asia, listened to high-ranking officials from mainland China and around the region, conducted a [...]

A week in Mumbai and Delhi is all you need to remind you of India’s natural and somewhat understated advantages for business and investment—its young and vibrant population, the breadth and depth of its economy, the diversity of its workforce, the booming domestic consumption story, and its high growth rate—its economy is now growing at [...]

By now you shouldn’t need convincing that the future growth of your business depends on your success in targeting new, dynamic and aspirational middle class consumers from the Big Rapidly Industrialising Countries of Brazil, Russia, India and China. If you do, however, you must read the summary of the November Trend Briefing from trendwatching.com, which [...]

There has been a lot of talk recently about the emergence of the new middle class consumer, their substantial and increasing buying power, and the explosion in the number of new internet and mobile phone subscribers from each of the four BRIC countries (Brazil, Russia, India and China). McKinsey has published a number of  interesting [...]

It seems to me that, with all of the focus on China, India is being largely ignored in Australia, both from a business and investment point of view. I believe this is a mistake because India deserves at least the same coverage as China, certainly from an investment point of view, if not more. Here [...]

I have to admit that I’m really going to miss Kevin Rudd. Yes, I know he had to go for all kinds of domestic, parochial, poll-driven, factional and political reasons but, for a brief shining moment, Australia stood tall on the world stage, with our Mandarin-speaking Prime Minister rubbing shoulders with leaders of countries of [...]

There’s far too much negative commentary, perceptions and ignorance out there about Russia. Back in the dark days of the GFC, the doomsayers predicted an Armageddon scenario in eastern Europe, with escalating debt, banking collapses and corporate failures likely to wipe Russia and some of its neighbours off the economic map for at least a [...]

Having returned from Sao Paulo and Rio de Janeiro as a leader of our first BRIC+ Study Tour Brazil—the first ever Australian financial services delegation ever to visit the country—I ask myself: “Why it is taking so long for Australia to engage with a market which has as many reasons as we do to call [...]

I often get asked the question: “How do you develop an international marketing plan?” Unfortunately, there isn’t always a quick answer. I have helped many companies establish their business offshore and I usually take a very simple approach to this by working with them to answer the following questions: Why go global? What is the [...]