Olympic Games supports Australia’s sports events industry
With the Olympic Games well underway Australia will showcase its major sporting event industry at a high-level networking reception in London.
A significant number of public figures and decision-makers from future host countries will attend Australia Unlimited 2012, a multi-media event which will platform interactive and audio-visual displays at the Australian High Commission, on Saturday night London time.
Kate Lundy, the Minister for Sport, will profile the achievements of Australia’s world-leading major sporting event companies, and launch an innovative app detailing Australian companies with experience in the sporting event industry.
“Following our successful staging of the Sydney 2000 Olympics and subsequent sporting events, Australia has established a distinguished track record in helping other host nations achieve similar results,” Trade and Competitiveness Minister Craig Emerson said.
Australia Unlimited 2012 is an opportunity for Australia to show off its expertise in sports event organising, the diversity of its economy and of its exports base.
“This industry is important not only for the export revenue and jobs it creates, but also for its role in promoting Australian professionalism and skill in the biggest arena of all – international sport,” Emerson said.
The representatives attending Australia Unlimited 2012 include countries that are either hosting or bidding to host forthcoming Olympics, FIFA World Cups, Rugby World Cups and other major sporting events.
“This event is a wonderful initiative designed to highlight the strength of Australia’s sport industry,” Senator Lundy said.
Lundy will launch the ‘Track Record’ app which profiles 76 Australian firms with understanding and expertise in planning and staging major events.
The new app is compatible with Apple and Android technology and available for download through iTunes and Google Play.
In addition to the ‘Track Record’ app, a special edition of the Australia Unlimited iPad magazine app will be showcased at the reception. The electronic magazine features stories of major Australian sporting event specialists.
For more information on Australian contribution to the London Olympics, download the app or visit www.australiaunlimited.com
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