Austrade’s new online tool paves the way to exporting
Austrade has developed a new online service to assist small to medium-sized businesses wishing to gain entry into the foreign market.
The International Readiness Indicator is a free service, created to enable companies to assess their capacity in tackling global markets.
Austrade’s Tim Beresford, executive director of Australian Operations, said the Indicator was designed to help people understand the demands exporting may place on their business.
“Austrade’s aim is to help firms realise their export potential, and the Indicator is designed for people who are new to the export,” Beresford said.
“The Indicator will give them a sense of how they are tracking at the moment, and what they can do to improve their approach,” he added.
The site will request users to register. Once registered, users will be prompted to complete a short survey, consisting of 12 yes or no questions. The Indicator will then generate a report card on their readiness to export based on the responses provided.
Businesses assessed as ready will be invited to register online for Austrade services, while those assessed as not ready will be offered advice and referrals to other services which will provide assistance in making the necessary preparations.
The report card includes detailed responses for each of the questions to which the user has answered “no”, including links to information elsewhere on the Austrade website and contacts for other service providers.
“The Readiness Indicator is not intended to replace personal contact with our trade advisers, who can still be reached on the Austrade Direct Hotline, 13 28 78,” Beresford said.
“It is just another convenient way for Austrade to provide businesses with services they need quickly and conveniently.”
The new service is now available on Austrade’s website at: http://www.austrade.gov.au/Getting-ready-for-export/default.aspx
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